Online Class Materials

You will find many of the class readings at the online reserves. You'll need a UW NetID to access the articles. If you don't have one, you should read the instructions here. If you want to talk to someone in person for your NetID, visit the computer lab in UW1-102

Course Online Reserves

Syllabus (Updated version always posted here)

First Lecture

Second Lecture (Sept 30, 2008)

HW Writing Style (Oct 6)

Writing Tip: Wordiness (Oct 21)

Response Paper Tips (Oct 23)

Business Models 101: Pitching - Revised Slides (Oct 23)

Editing Checklist (Oct 26)

Creative Destruction and the Future (Oct 28)

Business Models and the Sabre Case (Oct 28)

Final Project Requirements (Nov 4)

Sample Peer Review (Nov 24)

A few of you have asked for some material on business dynamics. Alan will address this topic in a future lecture. You may peruse last year's handout on writing business plans. In it, he defines how to construct a business model ("The sacred 5 elements").